"Win a Big Start for your friend" is the latest campaign of Nescafé in Britain that consists on sending a friend a happy and funny morning message. It works via website and consumers can easily nominate their friends or family with a simple click.
Once the user is elected the Nescafé staff plans a perfect and "lucky" morning for the friend with different hidden cameras. The video we show you is from Dave, a young guy that starts his day by going to play football with his friends but what he doesn't know is what he expects. 50 pounds on the floor, two female blondes smiling at him... Lots of prizes to encourage him to have a great day.
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