NETFLIX: Speak like the patron

Despite being one of the most emblematic series that has produced NETFLIX, and have an international reach hooking users from all over the world, Narcos, the series that tells the exploits of Pablo Escobar and reflects the culture of Colombia had a slight problem which gave rise to a new collaboration between brands.

During and after the first season social networks showed that users started to learn the predominant language of the serie in order to understand the arguments.

Taking advantage of this, NETFLIX and Babbel, the leading language teaching application, created a Spanish lesson inspired by the world of Narcos. Available in six languages (French, English, German, Italian, Portuguese and Swedish), people from all over the world were able to start learning Spanish.

With this more than 100,000 users undertook their first Spanish class using Babbel.

Netflix: Netflixswap

Netflix, the streaming entertainment platform gives us a great example of how to reach the younger generations. That's why to celebrate the open season of its most popular series, launched a campaign using one of the most popular social networks between Millennials and Generation Z.

It is a communication strategy based on Snapchat and its famous facial recognition filter "Face Swap" made in France that through advertisements with the protagonists of their favorite series as House of Cards, Narcos or Unbreakeable Kimmy Schmidt, located in streets, invite their audience to apply this filter and show their followers their new image.

The campaign has caught the attention of fans of this series including influencers and bloggers who have already shared their experience in this social network as well as the thousands of people who have taken photographs where these ads can be found.

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