TOYOTA: #LIGATEUNAYGO

The challenge for Toyota was to draw attention of a public that does not apart the attenion from of their smartphones. That's why there's nothing better to plan a campaign in the social network where Millennials and Generation Z spend most of the time, WhatsApp. 

With a call to action of "Flirt with AYGO" the total messages through this campaign generated more than 9,000 community - created content and increasing the conversation on Twitter using the hashtag #LigateUnAYGO and the share of voice of Toyota Aygo model.

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Toyota: My Bold Dad

Technology has transformed consumers expectations so to be able to reach them will have to develop stories that connect with their emotions. The way to  advertise has to be full of significant and with fresh and relevant content across the digital platforms.

To achieve this, Toyota presented their  branded content campaign named Bold Dad. This work offered to their audience exclusive content about the experience with the brand through YouTube video platform and the participation of two famous influencers within this network.

Toyota: Do the Watudoki

The new campaign of Toyota aimed to young people is called “Do the Wakudoki”, which in Japanese means something like 'an exciting adrenaline rush and its purpose is to show that basic human feelings are universal.

The spot is performed by some friends that are taking a ride in a Toyota when suddenly they make a stop in the middle of the jungle. What they don't expect is that a Gorilla appears and then all together start to dance a music. "Strange things happen when nature calls in the jungle" tells us Toyota. Don't miss the video as who knows if the song will become as famous as the Gangnam Style.