Fashion Revolution: The 2 Euro T-Shirt

Most of the times we go shopping for clothes we aren't aware of their origin. The reality is that they are usually made in Asian countries where children and women spend more than 12 hours working with unfair salaries. That's why the Fashion Revolution association created an original campaign to raise awareness of that problem. The action was called "The 2 Euro T-Shirt" and consisted on installing a vending machine where shirts were sold for only 2 euros. When someone approached to the machine and introduced the money to buy an item, a video of the person who made it and his conditions were shown. Once the video ended the buyer had two choices: buying the shirt or donate 2 euros to help to fight against this situation.

Cancer Research UK: Lump

What to do to aware people about cancer? Cancer Research UK has found an effective way to catch our attention to this special and important message with a simple commercial with only images, music and a powerful sentence. All this to communicate that English people are missing the first signs of this illness. 

To achieve it, the charity has chosen a random street in London to demonstrate how citizens tend to ignore things when they're busy by placing a lump in the middle of the pavement. The days passed and nobody noticed that the lump was growing increasingly until a message appears on the screen explaining that "It’s easy to ignore something, especially when we’re busy," "But spotting cancer could save your life".

Fragile Childhood: The Orphanage

The Fragile Childhood NGO from Finland has recently released an stunning and heartbreaking campaign about the domestic alcohol abuse that children suffer from their parents. The ad is called "The Orphanage" and it tries to explains us how the world could be if children could choose their mom and dad.

The film presents us two kids that enter to an "Adults Orphanage" where different couples stare at them with nice smiles behind transparent glass cases. They go by seeking for the perfect parents until they stop where a couple is fighting and shouting. On the next scene we see how the entire family leaves the orphanage and the words "Children can't choose their parents, what if they could?" appear on the screen. A shocking commercial that talks about the drinking problems many Finnish parents have.

Salvation Army: Cover Drive

Year after year the NGO Salvation Army collects blankets for homeless and poor people, but this year instead of doing it on winter they've done it in summer, in a cricket event.

People use to bring blankets to sit and watch the matches so the NGO decided to print some blankets with the message "Leave your blanket behind" and distributed by all round the field. The result: in just 4 hours they collected the 10% of the blankets they get in a year.

Cancerfonden: Play in the Shade

The Swedish Cancer Society - Cancerfonden has recently developped a campaign to raise awarenesss about the cases of melanoma as they have doubled for the 14 latest years.

So, what have they done? They have created "The world’s first soccer pitch made out of shade", a covered football pitch that allows sunbeams from 11am to 3 pm, when the sun is strongest. With this action Cancerfonden aims to aware society to take care between these hours.

Kids Company: See the Child

The charity for children Kids Company hast started a campaign that aims to encourage society to act against children abuse, as they don't have a voice or a way to make changes and also the system isn't coping.

The ad features a voice-over by a child who explains us how is her day by day with critical and heavy images that illustrates her situation. A video that really express a strong sense of injustice that expects to achieve more signatures for changing the system.

Amnesty International: Pens - Liberty Will Never Perish

To thank people for their support Amnesty International has released this original spot with the claim "For 50 years, thousands of signatures, thousands of releases. Your signature is more powerful than you think."

The video, filmed with a 3D animation and made only by pens, show us how "signatures have power" with the story a protester. During 1 minute we can see all the process from his arrest until he has achieved thousands of signatures and that is what Amnesty International aims, to explain us its method of mobilizing people in order to call for peace.

IKEA: Home for Hope

IKEA has recently partnered with the Animal Lovers League Shelter, and the Save Our Street Dogs Shelter to help street dogs to find a new home. 

So what have they done? IKEA has taken photographs of the dogs and has placed them on its stores, as if the pictures were part of its furniture. When shoppers come to buy they can scan the QR codes of the dogs in order to know their stories and help them to be adopted. Until now the proposal's been a great success and lots of dogs have found a new home.

Greenpeace: LEGO, Everything is not Awesome

The last campaign of Greenpeace aims to pressure LEGO to end its partnership with SHELL and stop drilling for oil in the Arctic and so saving it.

The spot, made entirely of LEGO toys, shows us what would happen if the oil spreads all along the Arctic. The Green Corporation calls on LEGO to stop selling from SHELL and not being unethical to avoid destroying the world.