Cadillac XT5: The Instagram Test Drive

If a brand wants to publish an Instagram campaign must recurre to all their creative resources to impact the mostly young audience of this social network.

That's why to promote its latest XT5 model and show it to all who would like to try it, Cadillac has made an Instagram Test Drive in Canada where they drive in the streets of Montreal with the directions that marked users on Instagram.

The Instagram Test Drive consisted of voting the photo published in the social network using 'Likes' simulating the navigation interface of the car. Achieving a massive growth of followers and reaching a different target.

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BETC: Like My Adiction

The youngest generations spend their time posting on social Networks moments of their lifes. That's why BETC, a French Marketing agency, to communicate their message and reach young audiences in a viral way, introduced Like my addiction focusing on the content and habits that users who use Instagram. With this campaign, they achieved  to reach nearly 50,000 users, in two months.

At first glance, the profile of Louise Delage is very normal, in fact, the rest of this generation like it. Louise shares on Instagram photos on restaurants, parties and beaches. But if we look in detail at each of these images an alcoholic beverage appears reflecting the problem that the agency wants to communicate and demonstrates how difficult it is to realize about this kind of real problems.

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Mercedes Benz: Build Your Own Mercedes Benz GLA

Currently, the evolution of the purchase habits has forced to the companies to develope new ways to attract new audiences. The closer they are to the trends of this young audiences, the most succesful campaign they could have. Concerned about approaching these audiences and provide an interactive experience that captures their attention, car brand Mercedes Benz launched its "Mercedes-Benz's GLA Car Builder" campaign, where they show how the favorite social network of youngers can become in a catalog to personalize their latest model.

With more than 25,000 followers in Instagram account and an increase in traffic to their website as well as interest in the brand, Mercedes Benz shows that approach these new consumers with creative use of networks can generate great results.