The youngest generations spend their time posting on social Networks moments of their lifes. That's why BETC, a French Marketing agency, to communicate their message and reach young audiences in a viral way, introduced Like my addiction focusing on the content and habits that users who use Instagram. With this campaign, they achieved to reach nearly 50,000 users, in two months.
At first glance, the profile of Louise Delage is very normal, in fact, the rest of this generation like it. Louise shares on Instagram photos on restaurants, parties and beaches. But if we look in detail at each of these images an alcoholic beverage appears reflecting the problem that the agency wants to communicate and demonstrates how difficult it is to realize about this kind of real problems.
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