EDEKA: #heimkommen

This commercial belongs to  the German company , EDEKA , and it has been created for the Christmas season 2015. It is a touching story about an old man who has to simulate his death to see his family at Christmas.

This is a good storytelling because it has connected with their target and it has been viral, in fact, a lot of media has spoken about it.

EDEKA: "Kassensymphonie"

Edeka, one the largest supermarkets chain on Germany has decided to merry Christmas their consumers in a different and original way. With only 9 cashiers and 13 hidden cameras, they've created an amazing flash mob in one of their groceries that get stunned all their shoppers.

It seemed like a normal day when many users decided to go shopping to one of Edeka's supermarket but nothing too far. Shoppers were waiting to be attended when suddenly the stuff started to scan at the unison beeping the Christmas song "Jingle Bells". A completely surprise for everyone that didn't doubt to join the party clapping and dancing together. With these type of commercials, Edeka has definitely moved away its old image with new fresh airs.