Visit Sweden: Sweden on Airbnb

Focus in promoting the country and the principle of "freedom to roam", The Swedish Tourist Office, Visit Sweden in collaboration with the popular platform of rental of spaces AIRBNB enlisted to rent the whole country.

The idea is that people do not need to book accommodation to visit Sweden, as they can freely access to any of the publicly owned land.

Through a series of specific places suggested in the advertisement, the campaign shows us the splendor of the country inviting us to know it.

The initiative to collaborate in this way with Airbnb is designed to promote Sweden as a destination through the power of the Airbnb community.

The best Super Bowl ads for Millennials and Generation Z

The event expected by many fans of the sport, as many of the spectacle and those who wait with emotion that the time comes out to see the best ads of American advertising gathered in a single moment, the half time of SuperBowl.

As in every edition, the most popular brands put to work all their creative machinery to present us an exceptional short and to be placed among the favorites of the spectators. Google, McDonalds, Pepsi, Coca Cola, Mercedes-Benz, Hyundai, Victoria Secrets are some of the companies that like every year accept the challenge and venture to be present at this time of the event.

The favorites have begun to be placed among the preferences of the general public and of course the Millennial and GenZ were not forgotten.

Here are the highlights for this young audience:

Nintendo Switch

The ad that Nintendo presented during the Superbowl focused on demonstrating the portable possibilities of the Nintendo Switch console and the latest release The Legend of Zelda: Breath of the Wild, which is expected to be the first driver of sales of the device.

Skittles

For the third consecutive year Skittles makes a Super Bowl presence with a humorous approach as it did years ago. From their message "Romance the rainbow, taste the rainbow" the multicolored candy once again give us a fun time.

Airbnb

AirBnb's pioneering collaborative economy application, created by and for Millennials, makes a presence in Super Bowl 51 with a message of inclusion at a time when this should be the main interest. His campaign message "The world is better when we accept" is undoubtedly one of the best we had during the event.

T-Mobile

No one better than Justin Bieber to capture the attention of young people being a guarantee of reach and a massive share rate. This T-Mobile knows that with its spot #unlimitedmoves has positioned itself among the most watched this year's Super Bowl.