DOVE: "LOVE YOUR CURLS"

Dove's ads and the concept "Real Beauty" to empower women's confidence in a world full of stereotypes are a guarantee of effective messages.

Based on the fact that only 4 of every 10 girls with curls believes that their hair is pretty, their most recent campaign "Love Your Curls" shows how to change the perspective of six little protagonists who see their curly hair as a defect.

Dove: #RealBeauty Mannequin Challenge

Taking advantage of a viral trend of social networks adapting the message of the brand to the dynamics of this trend to reach a young audience that is responsible for socializing this content was the objective of the latest Dove ad as part of the campaign "Real Beuty" a campaign that promotes the real beauty of women.

Dove presented his own Mannequin Challenge, a worldwide challenge. In the video we see a serie of women around the mannequins in a store with the message that mannequins should look more like real women.

Follow us at:

FACEBOOK: https://www.facebook.com/ampliffy
TWITTER: https://twitter.com/ampliffycom
LINKEDIN: https://www.linkedin.com/company/ampliffy/

• 
  

Dove: #RealBeauty

Nowadays we are very affected by the society stherotypes, in a negative way. We have got strict role models of how we should be, and that’s why we don’t love our bodies. Beauty is more than this. And that’s how Dove shows us.

How others see us? Let them describe us. All women exposed to that experiment described themselves more ugly than their are. We are more beautiful than we think.

Dove: Change One Thing

“Change One Thing” is the latest campaign of Dove which again focuses on the standards of the "Real Beauty". But this time the real stars are the little girls. Some of them want to be blonde, have straight hair or even be taller but what they don't realize is that they are pretty just the way they are. 

Once again Dove promotes changing the way women, in this case, girls, see themselves by giving them advice and increasing their self confidence.

Dove: Choose Beautiful

What would happen if you tell a woman to choose between considering herself beautiful or average? This is what Dove wants to demonstrate us in its latest campaign #ChooseBeautiful. By setting up a social experiment on Shanghai, San Francisco, London, Sao Paulo and Delhi the brand filmed the reactions of many women that had to choose between these 2 options.

To achieve that they created two main doors on the entrance of different shopping centers, one labeled “Beautiful” and the other “Average”. What happens next reflects how the majority of women around the world view their appearance.

Dove: Love Your Curls

Only 4 out of 10 girls with curly hair consider their hair is beautiful. That's why Dove has decided to dedicate its new campaign to them to remind us how important is self-acceptance.

So in "Love Your Curls", Dove has interviewed 6 little girls just to see how they feel and act about their hair. The reactions were very similar: they wished to have their hair straight. But what these kids didn't know is that the Brand was preparing a big surprise for them with the help of their family and friends.

Dove: Legacy

Legacy is the latest spot from Dove,a testimonial video starred by mothers and daughters talking about the things they like and dislike about their bodies. Another demonstration of what Dove defends and claims as "Real Beauty" to accept us and love us the way we are. 

To show us that Dove chose 5 women and their daughters to write two lists, one about the things they accepted and love from their bodies and one about the opposite. When they finished the moms read their kids's lists and surprisingly they found the same complexes they have. With this original experiment the brand aims to send us a strong and really powerful message "make a difference to the next generation" and love our body.