Dove: Choose Beautiful

What would happen if you tell a woman to choose between considering herself beautiful or average? This is what Dove wants to demonstrate us in its latest campaign #ChooseBeautiful. By setting up a social experiment on Shanghai, San Francisco, London, Sao Paulo and Delhi the brand filmed the reactions of many women that had to choose between these 2 options.

To achieve that they created two main doors on the entrance of different shopping centers, one labeled “Beautiful” and the other “Average”. What happens next reflects how the majority of women around the world view their appearance.