IKEA: Soft Toys for Education

Convert the children imagination in a reality around a good cause was the key to make a successful Branded Content campaign . 

As part of the "Soft Toys for Education" Campaign, IKEA Foundation in collaboration with Save the Children and UNICEF asked children around the world for send a drawing of the character of their dreams. 

They obtained hundreds of responses and they had a hard work picking the winners out, being a difficult decision. Of all the drawings which were chosen, ten of them were turned into actual stuffed animals which were sold in IKEA stores. For every soft toy sold, IKEA donated $1 to the cause. 

That was how they got to connect in a very special way with those kids and raise funds to help children in poverty to receive a good education and a properous future.

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IKEA: Recipes for Delicious Kitchens

Do not try this at home. This is how one of the latest ads of IKEA starts and it's really a masterpiece. But what happens on it? All the elements of a kitchen get shrunk and are introduced into a pan all together, from light bulbs that crack as eggs to red cabinets that are converted into meat. 

This original commercial shows us the miniaturized versions of IKEA products just to demonstrate that the METOD range of kitchens can be tailored to the most personal customer preferences.

IKEA: The Time Travel Experiment

The new from IKEA is called "The Time Travel Experiment", an experiment that seeks to present the new IKEA catalog inspiring people to see their home with new eyes by using hypnotism.

What happens in this video is the experience some couples lives when the hypnotist Justin Tranz makes them see their future with IKEA products.  You'll see different situations performed by actors that recreate some future situations. Don't miss it as you will get stunned.

IKEA: Home for Hope

IKEA has recently partnered with the Animal Lovers League Shelter, and the Save Our Street Dogs Shelter to help street dogs to find a new home. 

So what have they done? IKEA has taken photographs of the dogs and has placed them on its stores, as if the pictures were part of its furniture. When shoppers come to buy they can scan the QR codes of the dogs in order to know their stories and help them to be adopted. Until now the proposal's been a great success and lots of dogs have found a new home.

IKEA: The Wonderful Everyday (Beds)

IKEA UK has recently launch a new spot for the "The wonderful everyday" campaign appealing at the home space we use the most and where we begin and end the day, the bedroom.

The ad explains us the story of the dream of a woman who goes through the sky jumping from one bed to another until she finds her perfect bed: the one she wakes up every morning.