Pavofrio: Mensaje al futuro

Pavofrío, a sausages products brand, presents a campaign focusing on women who never has loose their confidence since their childhood  retaining the most important heritage: spontaneity, lack of prejudice and authenticity."

The launch of an app complements this campaign where children can record a message which will be received by them in the woman day of 2036.

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IKEA: Soft Toys for Education

Convert the children imagination in a reality around a good cause was the key to make a successful Branded Content campaign . 

As part of the "Soft Toys for Education" Campaign, IKEA Foundation in collaboration with Save the Children and UNICEF asked children around the world for send a drawing of the character of their dreams. 

They obtained hundreds of responses and they had a hard work picking the winners out, being a difficult decision. Of all the drawings which were chosen, ten of them were turned into actual stuffed animals which were sold in IKEA stores. For every soft toy sold, IKEA donated $1 to the cause. 

That was how they got to connect in a very special way with those kids and raise funds to help children in poverty to receive a good education and a properous future.

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Sojasun: La Prueba

Finding a weakness and turn it into a strength is important part of a strategy to make a brand experience memorable. To preserve the message on the consumer's top of mind and turning it into a great memory, brands used to look for an adverse situation for the target audience to demostrate them that the product or service improves that situation notably.

Sojasun, a brand specialized in vegetal food with soy, adopted this strategy in its campaign called "La Prueba", doing a peculiar experiment with its target audience who is difficult to reach when it comes to this kind of food, transforming their bad experience into a positive one and showing them that there are many ways to eat vegetals in an appealing way.

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Lockheed Martin: The Field Trip To Mars

As a Brand, you should generate unforgettable experiences  to the target audience nurturing your communication strategy, A difficult task when the audience is the Generation Z, which lives in a in a technological world full of innovation, impress them is much more complicated.

To reach this goal, the agency Lockheed Martin, converted a simple bus on an incredible journey to visit Mars achieving the wonder of the kids, inspiring them and arousing their interest at the same time.

The surprising factor and a good use of virtual reality adapted to the windows of the bus,  were the perfect recipe to create an unforgettable memory to the target as a result, becoming one of the most popular campaigns this year.

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