As a Brand, you should generate unforgettable experiences to the target audience nurturing your communication strategy, A difficult task when the audience is the Generation Z, which lives in a in a technological world full of innovation, impress them is much more complicated.
To reach this goal, the agency Lockheed Martin, converted a simple bus on an incredible journey to visit Mars achieving the wonder of the kids, inspiring them and arousing their interest at the same time.
The surprising factor and a good use of virtual reality adapted to the windows of the bus, were the perfect recipe to create an unforgettable memory to the target as a result, becoming one of the most popular campaigns this year.
To reach this goal, the agency Lockheed Martin, converted a simple bus on an incredible journey to visit Mars achieving the wonder of the kids, inspiring them and arousing their interest at the same time.
The surprising factor and a good use of virtual reality adapted to the windows of the bus, were the perfect recipe to create an unforgettable memory to the target as a result, becoming one of the most popular campaigns this year.
Follow us at:
FACEBOOK: https://www.facebook.com/ampliffy
TWITTER: https://twitter.com/ampliffycom
LINKEDIN: https://www.linkedin.com/company/ampliffy/
FACEBOOK: https://www.facebook.com/ampliffy
TWITTER: https://twitter.com/ampliffycom
LINKEDIN: https://www.linkedin.com/company/ampliffy/
