Fanta: Rífatela Como Pro

There isn't better way to engage with our audience than creating brand experiences, especially if we want to capture those who are part of the technological generations, Millennials and Generation Z

Fanta took into account the importance of the brand experience and decided to launch a campaign during Halloween celebration to build a relationship with those teenagers in Mexico through the spanish concept: "Rífatela como Pro"

Using online and offline actions, references to memes, integration with Facebook, chats on social networks like twitter and Snapchat, influencers as ambassadors and an integration with mobile, display and traditional media, Fanta reached  a good position on the top of mind of the teens during the celebration.

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Fanta: Printergram

Here is the Fanta’s new campaign, an Out-of-Home performance placed in the streets of Australia. Related to the "selfie" phenomenon the beverage brand decided to create special panels where people could take photos of themselves and then print them at the same time. But to get their printed photo they needed to post it on Instagram with the hashtag #FantaTastesLike. An exciting and original action that got a great response from the passers-by and also from the social media users.