Moet & Chandon: Success is a matter of style.

For brands with a high level of engagement by previous generations along years as Moet & Chandon the importance of renewing their communication and bring its message to a younger audience has become the priority of its diffusion.

That's why as part of an integrated marketing strategy presents his campaign "Success is a Matter of Style" where the main objective was to refresh the brand and direct it toward a new target, the Millennials, making the brand relevant to them. Online and Offline actions became the brand in a social conversation between this generation.

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Fanta: Rífatela Como Pro

There isn't better way to engage with our audience than creating brand experiences, especially if we want to capture those who are part of the technological generations, Millennials and Generation Z

Fanta took into account the importance of the brand experience and decided to launch a campaign during Halloween celebration to build a relationship with those teenagers in Mexico through the spanish concept: "Rífatela como Pro"

Using online and offline actions, references to memes, integration with Facebook, chats on social networks like twitter and Snapchat, influencers as ambassadors and an integration with mobile, display and traditional media, Fanta reached  a good position on the top of mind of the teens during the celebration.

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Schweppes: Millennials

Schweppes, a tonic drinks brand, knows the importance of Millennial Generation, thats why the focus in this campaign was talking to them about about how an older audience lived before this technology era, becomming the perfect way to communicate their audience as always but also capturing the attention of this generation.

This campaign is characterized by humor and shows the differences between this generation and the older one and how new technologies have affected the world. Baby Boomers tell them how technologies have improved their lifes and the difficulties they had because of the absence of it.

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