Ron Brugal: "It isn't normal, it's Brugal"

Brugal has carried out a campaign called "It isn't normal, it's Brugal"  in co-branding with two popular brands of urban style. Ron Brugal is aimed at the younger generation by presenting their summer pack with a new line of fashion clothes and accessories.

With this action Ron Brugal gives to their brand communication searching a twist to reach Millennials and Generation Z with the intention to show its heritage and tradition to this young target.

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Pepsi: PepsiMojis

An emoji worths more than a thousand words and that's why Pepsi shows us its campaign PepsiMojis using these popular emoticons, which are the favorite ones for the youngest generations to communicate their feelings.

Using the spanish hashtag #deciloconpepsi, this campaign combines the trend of mixing digital actions with offline ones through their products with the aim of creating a new form of communication and generate brand engagement with the consumers.

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Schweppes: Millennials

Schweppes, a tonic drinks brand, knows the importance of Millennial Generation, thats why the focus in this campaign was talking to them about about how an older audience lived before this technology era, becomming the perfect way to communicate their audience as always but also capturing the attention of this generation.

This campaign is characterized by humor and shows the differences between this generation and the older one and how new technologies have affected the world. Baby Boomers tell them how technologies have improved their lifes and the difficulties they had because of the absence of it.

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