Lego has recently released an empowering commercial focusing on girls and encouraging them to be and think creatively under the claim "Inspire Imagination and Keep Building". A great piece that fights against genre clichés and celebrates the women's power by letting them be what they want to be.
"I want to figure it out on my own" this is how the ad starts, with the testimony of a little girl that doesn't want any help, she can solve any problem if she has to face it. An inspirational video that explains us very clear that "Lego is the choice of creative kids".
