Showing posts with label Beverages. Show all posts
Showing posts with label Beverages. Show all posts

07 March, 2016

Coca Cola: Social Media Guard


Yes! social media affect us in our daily lives. It is sad but nowadays, people don't look at the eyes of others, and they don't  look up to the sunny sky at sunset .

Coca Cola, with this viral campaign, has manifested encouraging everyone who sees the announcement to change, to separate a little more from the mobile and to start living real life.

30 November, 2015

Pepsi: The Future is Now

Do you still remember the date Marty McFly arrived to the future? It was the 21th of October of 2015 and to remember that, many brands have decided to pay tribute to this special moment. The latest one? Pepsi and its new and limited product 'Pepsi Perfect', the same soft drink McFly tasted in the film. 

6.500 bottles will be available to buy for 20 dollars so, if you're interested, you better hurry. But for those who prefer to live a unique experience Pepsi will deliver free bottles for the ones dressed as Marty during the New York Comic Con. Ready to go back to the past to live the future?

05 October, 2015

Heineken: The Jonah Lomu Machine

Would you imagine finding one of rugby’s biggest legends hidden on a prize machine in the middle of a Dublin pub? That's what Heineken has done on its latest campaign to promote its sponsorship of Rugby World Cup 2015. 

Jonah Lomu is the one in charge to surprise the pub's crowd that spontaneously approaches to the machine and chooses some customised gifts with the rugby's player signature. No one could imagine that minutes after Jonah Lomu itself was in the same pub. A very funny performance that left everybody astonished.

07 September, 2015

Gatorade: Sweat It To Get It

Sweat it to get it, this is what Gatorade wants from its consumers and its slogan on its latest commercial. Starred by the american footballers, Eli and Peyton Manning, the video starts showing us two guys trying to get a Gatorade from the vending machine. The problem is that althought they try to do it several times and even they kick the machine they cannot get the beverage. 

But, why does this happen? Because next to them sitting on two chairs Eli and Peyton Manning, dressed as coaches, are watching them. Watching the situation they have they make the guys do some ridiculous exercises in order to get their drinks. You have to work really hard to deserve a Gatorade!

03 August, 2015

Nestlé: Surprisingly Natural

How would you react if you saw naked people in your regular cafeteria? "Surprisingly Natural" is the new Nestlé campaign which aims to promote their latest product, the Natural Bliss Coffee. 

In order to achieve more relevance the brand decided to perform this original experience in which all the staff and clients of a New York cafeteria had their body painted with clothes. Using a hidden camera all the pass by clients's reactions were filmed, from the ones who look around curious to the ones who can't stop laughing. However the the best reaction comes to an old woman who even asks for watching the waiter's butt.

18 May, 2015

Powerade: Workout Billboards

-Powerade has recently presented the first "Workout Billboards", street billboards that allow people to watch and train with different machines at the same time. Performed in Berlin, the brand has converted some of their pieces of advertising in physical tests for Berliners. 

From a climbing wall to a pulley as gyms Powerade has wanted to do something different by trying to attract people and making them interact with the ads in many different ways. Therefore, people were invited to exercise and test their strength in the same street. A really creative and interesting way to approach the sport to the entire society and show that the beverage is not only for athletes.

13 April, 2015

Fanta: Printergram

Here is the Fanta’s new campaign, an Out-of-Home performance placed in the streets of Australia. Related to the "selfie" phenomenon the beverage brand decided to create special panels where people could take photos of themselves and then print them at the same time. But to get their printed photo they needed to post it on Instagram with the hashtag #FantaTastesLike. An exciting and original action that got a great response from the passers-by and also from the social media users.

23 February, 2015

Nescafé: "Unlucky Dave"

"Win a Big Start for your friend" is the latest campaign of Nescafé in Britain that consists on sending a friend a happy and funny morning message. It works via website and consumers can easily nominate their friends or family with a simple click.

Once the user is elected the Nescafé staff plans a perfect and "lucky" morning for the friend with different hidden cameras. The video we show you is from Dave, a young guy that starts his day by going to play football with his friends but what he doesn't know is what he expects. 50 pounds on the floor, two female blondes smiling at him... Lots of prizes to encourage him to have a great day. 

16 February, 2015

Carlsberg: Interactive Beer Tap

The latest campaign of Carlsberg in Denmark is simply brilliant and very funny. The objetive was to benefit from the social activity that we can see everyday on the bars. So the brand created a game that motivated customers to take photos of themselves to post them on their social networks with the hashtag #BarBandits. 

But how did this game work? Very easy, Carslberg transformed the beer taps of different bars of Copenhagen and everytime the bartender used them, they acted like lottery machines. Then there was a screen where each time appeared 3 Instagram photos and if the pictures were the same, the user could drink a free Carlsberg. So you can imagine how crowded became the bars and how happy the guests were.

08 January, 2015

Coca Cola: Stop Phubbing Around

The latest from Coca Cola aims to pull us away from technology with the claim "Stop Phubbing Around". Nowadays we spent lot of time on our smartphones and we don't pay attention to our friends or relatives and so we miss incredible opportunities and memories. With this new campaign Coke invite us to forget about mobiles and enjoy life.

Every moment we live is unique and unrepeatable and with this magical video we will realize about that. The ad show us different scenes where people enjoy about real moments like a family spending time together, a couple holding their hands or friends doing  their favourite hobbies. You will definitely feel identified!

23 December, 2014

Coca Cola: Share a White Christmas

"Share a White Christmas" is the new Christmas campaign Coca Cola has launched to remember us that these special dates are for sharing. So, what better than creating new friendships by giving and receiving in the name and spirit of Christmas?

The action starts in Finland, Santa Claus's home, when families are playing and celebrating with snow. Suddenly some kids discover a magic machine that allows them to connect with Singapore. The experience goes further and thanks to a camera,  Singaporeans and Finns can see each others and share something very special: snow. In Singapore many children dream about a "white Christmas" so this was the opportunity to make them happy without leaving their country. Definitely a fun and gorgeous performance.

29 September, 2014

Budweiser: Friends Are Waiting

Budweiser has released a new commercial that reminds us the one they launched for the last Super Bowl Edition. Starred by a man and his dog it tries to encourage us not to drink while driving with a really emotional story. 

"Friends are waiting" is the name of the ad and with a series of images we can see an ideal relationship between a dog and his master in daily situations. Things change when suddenly one day the man goes out for the night and doesn't come home and the dog is loyally waiting. The claim of Budweiser is to enjoy responsably because all your friends will wait unconditionally for you.

22 August, 2014

Skol Beats: Creatures of the Night

Have you ever seen people hanging around like bats? If you don't, you must watch the latest commercial of the Skol Beats Beer.

The wanted to position as the beer for the creatures of the night and with this spot they've done it in a very original way. The video shows us where are the creatures of the night before it's time to drink, what they do and how they behave until a bottle of Skol Beats is opened.

18 August, 2014

Chilsung Cider: Magical Wish Vending Machine

Have you ever imagine to jump just to get a free drink? This is what the soda lime brand Chilsung Cider has done at the station of Yong-San in Korea.

Recorded with a hidden camera, the video shows us some guys trying to get a drink in a machine but they don't get one. They automatically appear on a room in which there are plenty of bottles on the roof, so if they want to get them they have to jump in a trampoline. A really original and viral action that lasted for 7 days.

23 July, 2014

Buchanan: Mephisto

Under the concept that Buchanan's is a social whiskey, the brand has launched a commercial that honors "the beautiful feeling of giving", being big-hearted with the others because "Giving, it feels great".

The spot tells us the story of a star manager that discovers an old acclaimed illusionist named "Mephisto". In order to bring his   glory back, the manager gives him a show but all doesn't go as planned. An emotional and intriguing video that will end as you wont expect to.

21 July, 2014

Nestea: Confession

The new from Nestea is called "Confession" and it's been launched to promote the new can format of the brand for this summer.

Under the claim "Just keep drinking", the video shows us a couple sitting together when suddenly the girl reveals her love. The boy surprised by the confession needs an out, so he doesn't know what to do but drink all Nestea.

18 July, 2014

Heineken: Cities of the World

Heineken has launched a new campaign with the aim to encourage men to "unlock the secrets of their cities" taking adventures and living new experiences, as life only gives you one shot.

In the spot, called "Cities of the world", appears a man that seeks a set of business cards all around his city in order to find a misterious woman named Eve. What comes next is a serie of adventures, that through tracks, the man discovers all the secrets of his city.

14 July, 2014

Molson Canadian: The Beer Fridge - O Canada

For the 1st of July, the "Canada Day", the Molson Canadian Beer Company released a very creative campaign to celebrate that special day by singing.

The action consisted in placing different fridges all around the country and full of beer, so when someone aproached to one of those fridges and wanted to opened it he had to sing very loud, correctly and entirely the Canadian national anthem, "O Canada". Don't miss how the guys try their best to get some free beer and spend a nice time!

11 July, 2014

Devondale Milk: Cat Lady

Not a recent one but still very witty. We present you the Cat Lady spot that released the australian milk brand Devondale in which appears a charming lady that takes care of her kitties.

The ancient woman seems a little obsessed with her cats so she feeds them with large amounts of milk and then she drinks it too licking it directly from the bottle. Suddenly someone knocks at the door, a neighbour out of milk looking for some more. A wink of intelligent humor that will make you laugh.

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