The latest campaign of Carlsberg in Denmark is simply brilliant and very funny. The objetive was to benefit from the social activity that we can see everyday on the bars. So the brand created a game that motivated customers to take photos of themselves to post them on their social networks with the hashtag #BarBandits.
But how did this game work? Very easy, Carslberg transformed the beer taps of different bars of Copenhagen and everytime the bartender used them, they acted like lottery machines. Then there was a screen where each time appeared 3 Instagram photos and if the pictures were the same, the user could drink a free Carlsberg. So you can imagine how crowded became the bars and how happy the guests were.
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