The british car and home insurance Dial Direct has recently launched an emotive advert that expresses its new philosophy based on the claim: "insurance made easy".
The video shows us the love of a child to his mother and the efforts he does to help her in her daily routine while he writes it down on a notebook just to save time to her. Doing that, the kid just wants to finish her mother housework so she can attend his stage play. With this commercial the message of Dial Direct is to not waste the time because it's priceless.
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