Dove: #RealBeauty

Nowadays we are very affected by the society stherotypes, in a negative way. We have got strict role models of how we should be, and that’s why we don’t love our bodies. Beauty is more than this. And that’s how Dove shows us.

How others see us? Let them describe us. All women exposed to that experiment described themselves more ugly than their are. We are more beautiful than we think.

Dove: Change One Thing

“Change One Thing” is the latest campaign of Dove which again focuses on the standards of the "Real Beauty". But this time the real stars are the little girls. Some of them want to be blonde, have straight hair or even be taller but what they don't realize is that they are pretty just the way they are. 

Once again Dove promotes changing the way women, in this case, girls, see themselves by giving them advice and increasing their self confidence.

Dove: Choose Beautiful

What would happen if you tell a woman to choose between considering herself beautiful or average? This is what Dove wants to demonstrate us in its latest campaign #ChooseBeautiful. By setting up a social experiment on Shanghai, San Francisco, London, Sao Paulo and Delhi the brand filmed the reactions of many women that had to choose between these 2 options.

To achieve that they created two main doors on the entrance of different shopping centers, one labeled “Beautiful” and the other “Average”. What happens next reflects how the majority of women around the world view their appearance.

Dove: Love Your Curls

Only 4 out of 10 girls with curly hair consider their hair is beautiful. That's why Dove has decided to dedicate its new campaign to them to remind us how important is self-acceptance.

So in "Love Your Curls", Dove has interviewed 6 little girls just to see how they feel and act about their hair. The reactions were very similar: they wished to have their hair straight. But what these kids didn't know is that the Brand was preparing a big surprise for them with the help of their family and friends.

Old Spice: Dad Song

Hilarious, this is how we can sum up the latest Old Spice spot called "Dad Song". If you remember, some months before the brand launched another commercial with the name "Mom Song" on which mothers were devastated by the independence of their sons. So here comes the opposite video, on which Dads are the main characters of this story that explains us how kids grow and own their lifes.

But it seems that Dad is much happier than Mom about this fact. While mothers appear crying and missing their sons, fathers see it in a positive way and think about the things they can do from now on. With this kind of musical video, Old Spice aims to communicate that they can turn boys into real men prepared for the real life.

Dove: Legacy

Legacy is the latest spot from Dove,a testimonial video starred by mothers and daughters talking about the things they like and dislike about their bodies. Another demonstration of what Dove defends and claims as "Real Beauty" to accept us and love us the way we are. 

To show us that Dove chose 5 women and their daughters to write two lists, one about the things they accepted and love from their bodies and one about the opposite. When they finished the moms read their kids's lists and surprisingly they found the same complexes they have. With this original experiment the brand aims to send us a strong and really powerful message "make a difference to the next generation" and love our body.

AXE: #KissForPeace - Simple Harmony

Do you remember the "Make love not war" campaign from AXE? So their new one goes on with this theme and it's called #KissForPeace in collaboration with Peace One Day.

Because "sometimes the smallest acts of kindness can make the biggest difference", AXE has launched 3 different videos in which they show us how we can make a world a better place by loving each other. Love and kisses can be the best weapon to get peace so don't miss one of the videos we show you.

AXE: Monday

AXE wants to say men that their products are not only for weekends use but for every day of the week, so they have created two commercials with this message and called "Monday" and "Wednesday".

The one we show you is "Monday" and explains us in an humorous way how men live their daily life on Mondays and how do they have to deal with compromises,meetings and situations.

Old Spice: Robot

Old Spice is surprising us again with a weird but funny campaign with the claim "Experience the freedom of smelling like a real human man at the beach, at parties or wherever your extension cord will allow you to go, with Old Spice".

Starred by an android called The Mandroid, half human and half robot, the video shows us how he's on the beach and suddenly falls into a girl. He inmediately apologises but he smells so good that all women are delighted by him and don't realise he's actually a robot.

Gillette: 100 Years of Hair

Gillette is celebrating its 100 years as a brand so appealing “man changes with the times, and we, change with man” it has created a funny and clever campaign to show us that its products “have evolved to meet all male grooming needs”. 

The spot starred by only one man, explain us the evolution of men's facial hair styles over the last century performing different styles of music according to the age. So the viewer gets the impression that even trends change Gillette is always there for you to get a great and high quality shaving.

Old Spice: Reservation

¡The new of Old Spice is here! As it happened with the January spots the main characters still the same, the "hiperactive hairpieces" that with a serie of different ads they show us the adventages of the new products for men. 

In this one a man arrives to a restaurant with his date and tries to get a table but there's no one left so, what happens? The "hiperactive hairpiece" comes to life and runs from its head, takes the pencil, erases a name of the list and ¡voilà! they get a table because "Old Spice, Hair That Gets Results."