The best Super Bowl ads for Millennials and Generation Z

The event expected by many fans of the sport, as many of the spectacle and those who wait with emotion that the time comes out to see the best ads of American advertising gathered in a single moment, the half time of SuperBowl.

As in every edition, the most popular brands put to work all their creative machinery to present us an exceptional short and to be placed among the favorites of the spectators. Google, McDonalds, Pepsi, Coca Cola, Mercedes-Benz, Hyundai, Victoria Secrets are some of the companies that like every year accept the challenge and venture to be present at this time of the event.

The favorites have begun to be placed among the preferences of the general public and of course the Millennial and GenZ were not forgotten.

Here are the highlights for this young audience:

Nintendo Switch

The ad that Nintendo presented during the Superbowl focused on demonstrating the portable possibilities of the Nintendo Switch console and the latest release The Legend of Zelda: Breath of the Wild, which is expected to be the first driver of sales of the device.

Skittles

For the third consecutive year Skittles makes a Super Bowl presence with a humorous approach as it did years ago. From their message "Romance the rainbow, taste the rainbow" the multicolored candy once again give us a fun time.

Airbnb

AirBnb's pioneering collaborative economy application, created by and for Millennials, makes a presence in Super Bowl 51 with a message of inclusion at a time when this should be the main interest. His campaign message "The world is better when we accept" is undoubtedly one of the best we had during the event.

T-Mobile

No one better than Justin Bieber to capture the attention of young people being a guarantee of reach and a massive share rate. This T-Mobile knows that with its spot #unlimitedmoves has positioned itself among the most watched this year's Super Bowl.

Nescafé 3en1: #VoyConTodo

The main challenge for any brand is to reach the top of mind of their target through a good communication strategy showing their products or services more attractive to its target, turning all that effort into a conversation with them on the Social Media.

When it comes to Millennial Generation and Generation Z there's no better way to achieve this than including two of the most popular Youtubers in Spain combined with a whole brand experience being a real guarantee of success for a Company like Nescafe 3in1, introducing its campaign called #VoyConTodo.

In order to reflect the life's philosophy of these young people who are really brave facing all the current social and economic problems, Nescafe chose the influencers Antón Lofer and Dante Caro to visit the 7 wonders of the world in 10 days sharing every moment of this adventure with more than 400,000 followers through their social networks.

Mexico, Rome, Brazil, China, Peru, Jordan and India were the countries visited and shared with Anton's and Dante's communities through their social networks profiles: Twitter, Instagram and Snapchat and Nescafé Twitter channel @Nescafé_ES.

This adventure was followed by more than 1,250,000 people through different social networks, obtaining as a result, a better market positioning as a Brand.

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Refugees Welcome: Search Racism, Find Truth

To combat for the refugees rejection that are living in Germany , "Refugees Welcome" a refugee organization has reacted with a campaign against hate and prejudice using these potencial tools , YouTube and Google Adwords.

This campaign is characterized by a clever use of preroll ads on youtube and a locate search in google adwords based on unskippable ads where you can find real and valuable stories about people who tells its story as a refugee. This campaign had also a microsite where you could follow all those stories.