Refugees Welcome: Search Racism, Find Truth

To combat for the refugees rejection that are living in Germany , "Refugees Welcome" a refugee organization has reacted with a campaign against hate and prejudice using these potencial tools , YouTube and Google Adwords.

This campaign is characterized by a clever use of preroll ads on youtube and a locate search in google adwords based on unskippable ads where you can find real and valuable stories about people who tells its story as a refugee. This campaign had also a microsite where you could follow all those stories.

HBO: Game of Thrones Season 3

Game of Thrones, one of the most acclaimed HBO series at the moment, to advertise the third season, several Branded Content actions were launching to reach its loyal fans. This campaign  was amazing because the used all the main elements of the serie.

The way to reach the target was using influencers and deployment platforms such as contests, interacting with users on social networks and an exclusive site made for customize the elements of the serie, being one of the most shared campaigns in the history of this series producer.

Toyota: My Bold Dad

Technology has transformed consumers expectations so to be able to reach them will have to develop stories that connect with their emotions. The way to  advertise has to be full of significant and with fresh and relevant content across the digital platforms.

To achieve this, Toyota presented their  branded content campaign named Bold Dad. This work offered to their audience exclusive content about the experience with the brand through YouTube video platform and the participation of two famous influencers within this network.

Media Markt: Rabbit Race

The goal was to communicate a 5% discount promotion in a content-driven and entertaining live marketing event. The event served to draw attention, encourage customers to watch the live race, root for their favorite bunny and take part by shopping at Media Markt, the biggest entertainment electronics retailer in Germany.

The campaign consist in a live sports event, where 10 bunnies were competing in a race. Customers, who shopped at Media Markt, prior to the three broadcasted races could win back 50% of their money, if the bunny's racing number matched the number on their receipt.