HBO: Game of Thrones Season 3

Game of Thrones, one of the most acclaimed HBO series at the moment, to advertise the third season, several Branded Content actions were launching to reach its loyal fans. This campaign  was amazing because the used all the main elements of the serie.

The way to reach the target was using influencers and deployment platforms such as contests, interacting with users on social networks and an exclusive site made for customize the elements of the serie, being one of the most shared campaigns in the history of this series producer.

Movistar: More Than Fans

With the increasingly effective strategy of investing communication efforts on users in order to turn them into ambassadors of a brand, Movistar launched a challenge to the music industry through "More Than Fans"

This campaign consisted of a competition to share the copyright of a songs through the users interactions with their social community across share and amplify the content. With great reach and participation and millions of impressions achieved Movistar became the first brand to pay royalties to the fans.