Focus in promoting the country and the principle of "freedom to roam", The Swedish Tourist Office, Visit Sweden in collaboration with the popular platform of rental of spaces AIRBNB enlisted to rent the whole country.
The idea is that people do not need to book accommodation to visit Sweden, as they can freely access to any of the publicly owned land.
Through a series of specific places suggested in the advertisement, the campaign shows us the splendor of the country inviting us to know it.
The initiative to collaborate in this way with Airbnb is designed to promote Sweden as a destination through the power of the Airbnb community.
The idea is that people do not need to book accommodation to visit Sweden, as they can freely access to any of the publicly owned land.
Through a series of specific places suggested in the advertisement, the campaign shows us the splendor of the country inviting us to know it.
The initiative to collaborate in this way with Airbnb is designed to promote Sweden as a destination through the power of the Airbnb community.
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