Cadillac XT5: The Instagram Test Drive

If a brand wants to publish an Instagram campaign must recurre to all their creative resources to impact the mostly young audience of this social network.

That's why to promote its latest XT5 model and show it to all who would like to try it, Cadillac has made an Instagram Test Drive in Canada where they drive in the streets of Montreal with the directions that marked users on Instagram.

The Instagram Test Drive consisted of voting the photo published in the social network using 'Likes' simulating the navigation interface of the car. Achieving a massive growth of followers and reaching a different target.

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