Mercedes Benz: Build Your Own Mercedes Benz GLA

Currently, the evolution of the purchase habits has forced to the companies to develope new ways to attract new audiences. The closer they are to the trends of this young audiences, the most succesful campaign they could have. Concerned about approaching these audiences and provide an interactive experience that captures their attention, car brand Mercedes Benz launched its "Mercedes-Benz's GLA Car Builder" campaign, where they show how the favorite social network of youngers can become in a catalog to personalize their latest model.

With more than 25,000 followers in Instagram account and an increase in traffic to their website as well as interest in the brand, Mercedes Benz shows that approach these new consumers with creative use of networks can generate great results.