11 May, 2015
Fashion Revolution: The 2 Euro T-Shirt
Most of the times we go shopping for clothes we aren't aware of their origin. The reality is that they are usually made in Asian countries where children and women spend more than 12 hours working with unfair salaries. That's why the Fashion Revolution association created an original campaign to raise awareness of that problem.
The action was called "The 2 Euro T-Shirt" and consisted on installing a vending machine where shirts were sold for only 2 euros. When someone approached to the machine and introduced the money to buy an item, a video of the person who made it and his conditions were shown. Once the video ended the buyer had two choices: buying the shirt or donate 2 euros to help to fight against this situation.
Subscribe to:
Post Comments (Atom)
Related Videos - Last Week
-
For brands with a high level of engagement by previous generations along years as Moet & Chandon the importance of renewing t...
-
Taking advantage of a viral trend of social networks adapting the message of the brand to the dynamics of this trend to reach a y...
-
The event expected by many fans of the sport, as many of the spectacle and those who wait with emotion that the time comes out to see the...
-
In this campaign Haagen Dazs renews its image with the aim of repositioning the brand for a young audience; accompanied by the rhythm of Ph...
-
Convert the children imagination in a reality around a good cause was the key to make a successful Branded Content campaign . ...
-
There's no more representative trend of the Millennial and Generation Z generations than the Selfies. Capturing moments thro...
-
For the launch of their new Ricebox "Chicken and Rice," KFC revived the popular Hodor, a character from the HBO series, "...
-
Will you recognize your mother while you are blindfolded? This is what Pandora show us in a very special experiment. The campaign it...
-
Lady Gaga continues her constant crusade of kindness, this time in partnership with Staples, becoming a "substitute teacher" fo...
-
“VRoom Service”, this is the new product Marriott Hotels have recently launched. A creative and original service that every customer stay...
No comments:
Post a Comment