Netflix, the streaming entertainment platform gives us a great example of how to reach the younger generations. That's why to celebrate the open season of its most popular series, launched a campaign using one of the most popular social networks between Millennials and Generation Z.
It is a communication strategy based on Snapchat and its famous facial recognition filter "Face Swap" made in France that through advertisements with the protagonists of their favorite series as House of Cards, Narcos or Unbreakeable Kimmy Schmidt, located in streets, invite their audience to apply this filter and show their followers their new image.
The campaign has caught the attention of fans of this series including influencers and bloggers who have already shared their experience in this social network as well as the thousands of people who have taken photographs where these ads can be found.
It is a communication strategy based on Snapchat and its famous facial recognition filter "Face Swap" made in France that through advertisements with the protagonists of their favorite series as House of Cards, Narcos or Unbreakeable Kimmy Schmidt, located in streets, invite their audience to apply this filter and show their followers their new image.
The campaign has caught the attention of fans of this series including influencers and bloggers who have already shared their experience in this social network as well as the thousands of people who have taken photographs where these ads can be found.
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