Louis Vuitton presents us "Movers" his approaching to position among skaters. The brand has decided to change his strategy and focus on this specific target with a new product line called "VLine", that consists on a collection of leather accessories specially designed for skaters.
For the launch of the 'Movers' campaign, the French luxury company has choosen different professional skaters as his ambassadors of this new collection. The video we show you is starred by Ryoichi Kurokawa, a creative and multimedia artist that present us his holographic artworks as well as his inspirations. With these kind of commercials we can see that Louis Vuitton goes a step further and diversifies his business areas by bringing luxury to new social groups.
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