Movistar: More Than Fans

With the increasingly effective strategy of investing communication efforts on users in order to turn them into ambassadors of a brand, Movistar launched a challenge to the music industry through "More Than Fans"

This campaign consisted of a competition to share the copyright of a songs through the users interactions with their social community across share and amplify the content. With great reach and participation and millions of impressions achieved Movistar became the first brand to pay royalties to the fans.

Toyota: My Bold Dad

Technology has transformed consumers expectations so to be able to reach them will have to develop stories that connect with their emotions. The way to  advertise has to be full of significant and with fresh and relevant content across the digital platforms.

To achieve this, Toyota presented their  branded content campaign named Bold Dad. This work offered to their audience exclusive content about the experience with the brand through YouTube video platform and the participation of two famous influencers within this network.

Worten: Friendly Cookies

Holidays are a time of the year very important for Worten because the increasingly common trend to give technology to our loved ones. Thats why last Christmas they were responsible for filling the internet with your best wishes.

Friendly Cookies, a online branded content campaign that make a twist to invasive retargeting technology, making it a useful tool for the users with which be able to receive the desired Christmas gift avoiding colonies, scarves and ties.

Media Markt: Rabbit Race

The goal was to communicate a 5% discount promotion in a content-driven and entertaining live marketing event. The event served to draw attention, encourage customers to watch the live race, root for their favorite bunny and take part by shopping at Media Markt, the biggest entertainment electronics retailer in Germany.

The campaign consist in a live sports event, where 10 bunnies were competing in a race. Customers, who shopped at Media Markt, prior to the three broadcasted races could win back 50% of their money, if the bunny's racing number matched the number on their receipt.

Then. Now. Always. Volkswagen.

We all want a life partner, a fellow traveler, but not always is easy to find. The one who will walk with you by your side no matter what, in all your stages of life.

But yes, it does exist. Here you have your new mate, your new life partner, who will be with you through everything, and will assist you in the most important moments then, now and always.