16 February, 2017

The best Super Bowl ads for Millennials and Generation Z




The event expected by many fans of the sport, as many of the spectacle and those who wait with emotion that the time comes out to see the best ads of American advertising gathered in a single moment, the half time of SuperBowl.

As in every edition, the most popular brands put to work all their creative machinery to present us an exceptional short and to be placed among the favorites of the spectators. Google, McDonalds, Pepsi, Coca Cola, Mercedes-Benz, Hyundai, Victoria Secrets are some of the companies that like every year accept the challenge and venture to be present at this time of the event.

The favorites have begun to be placed among the preferences of the general public and of course the Millennial and GenZ were not forgotten.

Here are the highlights for this young audience:

Nintendo Switch

The ad that Nintendo presented during the Superbowl focused on demonstrating the portable possibilities of the Nintendo Switch console and the latest release The Legend of Zelda: Breath of the Wild, which is expected to be the first driver of sales of the device.



Skittles

For the third consecutive year Skittles makes a Super Bowl presence with a humorous approach as it did years ago. From their message "Romance the rainbow, taste the rainbow" the multicolored candy once again give us a fun time.



Airbnb

AirBnb's pioneering collaborative economy application, created by and for Millennials, makes a presence in Super Bowl 51 with a message of inclusion at a time when this should be the main interest. His campaign message "The world is better when we accept" is undoubtedly one of the best we had during the event.



T-Mobile

No one better than Justin Bieber to capture the attention of young people being a guarantee of reach and a massive share rate. This T-Mobile knows that with its spot #unlimitedmoves has positioned itself among the most watched this year's Super Bowl.




02 February, 2017

Pizza Hut: The Dangers of Selfie Sticks


This ad of Pizza Hut gives us n example of how to communicate with the youngest audiences with a funny content about the trends behaviours.

A parody about dangers of the populars Selfie Sticks and its use by Millennials and GenZ made this campaign had reach millions of views in You Tube and shares in Facebook and Twitter.



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26 January, 2017

Or Yarok: Live Kill


There's no better thing that having a youtube influencer inside a campaign to share to the youngest generations a important mesagge that go through social channels in a short time creating a million users conversations.

This was the main goal of the brand Or Yarok in Israel with its campaign "Live Kill" where trying to concientize about the danger of using the mobile while driving, create a situational message with the colaboration of Ashley Wax, a famous vlogger in the country.



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19 January, 2017

Cadillac XT5: The Instagram Test Drive


If a brand wants to publish an Instagram campaign must recurre to all their creative resources to impact the mostly young audience of this social network.

That's why to promote its latest XT5 model and show it to all who would like to try it, Cadillac has made an Instagram Test Drive in Canada where they drive in the streets of Montreal with the directions that marked users on Instagram.

The Instagram Test Drive consisted of voting the photo published in the social network using 'Likes' simulating the navigation interface of the car. Achieving a massive growth of followers and reaching a different target.



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05 January, 2017

Tourism Australia: The Giga Pixel Selfie Campaign


There's no more representative trend of the Millennial and Generation Z generations than the Selfies. Capturing moments through pictures taken with the cell phone has become a habit in any place they visit.

That's why the Australian Tourism Office presents "The Giga Pixel Selfie Campaign" which consists of take a panoramic photo selfie locating in the most popular places of the country with high definition cameras connected to a point where the visitors can pose for get a GigaSelfie to be sent to their email, calling on young people to promote Australia as a tourist destination.



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