18 August, 2014

Salvation Army: Cover Drive

Year after year the NGO Salvation Army collects blankets for homeless and poor people, but this year instead of doing it on winter they've done it in summer, in a cricket event.

People use to bring blankets to sit and watch the matches so the NGO decided to print some blankets with the message "Leave your blanket behind" and distributed by all round the field. The result: in just 4 hours they collected the 10% of the blankets they get in a year.

08 August, 2014

Suzuki: Meant to Be

¿Do you believe in destiny or casuality? That is what Suzuki asks us in its new campaign promoting the Suzuki Swift on which the brand aims to approach to its audience making them feel as they were "meant to be" for the car.

The commercial presents us a  man that takes a walk on the city while in every occasion a Suzuki Swift is on its way but he doesn't see it until the destiny wants to. A clever spot that shows that no matter where you go because you'll finally find a Suzuki Swift waiting for you.

TD Canada Trust: Sometimes You Just Want to Say Thank You

The Canadian Bank TD Canada Trust wanted to thank to all its clients their trust over the time, so it decided to make an original action into its automated machines by creating the "Automated Thanking Machines". 

When the customers went to withdraw money to one of these machines they got a surprise as they received a gift. An automated voice thanked each of the clients and gave them a personalized present to thank its loyalty and trust like a bouquet of flowers, books, checks, clothes... A really good action with whom you will really empathize.

07 August, 2014

Apple: Dreams

"With the power of iPhone 5s, you're more powerful than you think" this is the claim for the new Apple campaign where the brand aims to tell us that the iPhone is a main tool in our daily lives. 

The spot shows us some short vignettes in which different people from different countries and ages use the iPhone for daily things: students, singers, artists, mums and dads, doctors, pilots or even scientists. An emotional commercial performed by Jennifer O'Connor's When I Grow Up song, you'll love it!

Lay's: Mr & Mrs Potatohead

Lay's is always surprising us with new things and here you got something unexpected: Mr Potato and Mrs Potato Head from Toy Story films starring a commercial of potato's snacks.

The spot starts when Mr Potato comes home of work looking for his wife when suddenly he hears a kind of crunching sound. He follows the sound until he finds out that Mrs Potato is eating Lay’s Classic Potato Chips. He is stunned by the fact but he doesn't matter and enjoys eating with her telling her “Our little secret, ok?”. Because all we know Lay's slogan "betcha can't eat just one."

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