Samsung: Rihanna #AntiDiaRy

Samsung has launched a cryptic  microsite www.antidiary.com based on rihanna's life. You can find this site through your laptop but you can only access by your smartphone.  This site simulates several rooms and some of them are blocked until the moment.

Each room is related on some aspect of Rihanna's life. Everyone can access, in fact, no matter if your phone is samsung or not. It is a misterious campaing which can attract their target instantly.

Adobe: Do You Know What Your Marketing Is Doing?

Do you know what your marketing Is doing? This is the main question Adobe Marketing Cloud poses to its users. With big doses of humour the company has created this funny commercial that appeals to common situations lived everyday by professionals. 

The sponsors, the stats, the target, the budget... all these matters are sometimes a headache but with Adobe Marketing Cloud your professional life will be easy. Because marketing is much more fun that it seems you just gotta see the ad!

Sphero: BB-8 droid

BB-8, the cute little robot droid that will appear in the latest Star Wars film 'Star Wars Episode VII: The Force Awakens', is already a completely star. That's why Disney, with the collaboration of the toy maker Sphero, has decided to launch the real version of the droid and it's now on sale. 

As you will see on the commercial the droid is simply amazing! Even users will be able to program and customize the actions of the BB-8. Don't wait more and watch the robot in action!

Sony: Fireworks

Sony is the latest company adding drones to create its new commercial. Using the Kygo's hit 'Firestone', this ad shows us the high picture quality of the BRAVIA 4K Ultra HD TVs. To achieve that Sony demonstrates us its power with a combination of different shooting methods and angles that capture the different moments fireworks are played round the city’s streets. 

A fantastic commercial that perfectly communicates the abilities of Sony 4K TVs. Simply magic and amazing.

HP: Jane

In order to rediscover the creativity we usually lose as we grow up, HP has released and emotional commercial starred by a little girl. Along the story the girl shows us her journey into adulthood with all the responsibilities she has to carry as she gets old until she finally gets an HP 3D printer and shares the moment with her daughter. 

A fantastic flashback that reminds us the importance of having creativity in our daily life and how unconsciously we tend to forget about our childhood.

Canon: Never Again

Photos, maps, concert tickets, speeches... Nowadays with the technological era we don't use to print anymore. But what a mistake! This hilarious commercial launched by Canon in order to promote their printers makes us realize how important is the simple fact of printing. Cameras, smartphones, tablets... all these gadgets can fail and let us with nothing but regrets.

To avoid some embarrassing moments, what better than using a printer! That is what Canon claims in this serie of funny commercials titled "Never Again" that will definitely make you laugh.

Vodafone: Piggy Sue

To show us that life is better when we are connected to friends, Vodafone New Zealand has released this touchy and animal friendly story. Starred by the piglet "Piggy Sue" and "Keith" the posty, the commercial explains us the coexistence between this two characters and how their first spot changes their lives forever.

Keith finds the piglet alone in the middle of the road and so he decides to bring it with him in order to find out where the animal comes from. After some days living together the real owner calls the posty, but when Keith realizes that the owner of "Piggy Sue" belongs to a farm he inmediately go backwards with its new pet. An endearing tale with a happy ending that will definitely change your mind about bacon.

Spotify: First Song

Listening is a gift not everyone can count on, so Spotify has decided to launch this social project on Philippines with the aim to help deaf people. With the colaboration of Starkey Hearing Foundation, both have created a program that encourages this community to listen again.

An emotional video that shows the story of 3 different testimonies who have participated in this treatment. Their reactions when they listen a song for the first time are priceless. Also the streaming company has opened a count where people can give donations to help them to afford restore hearing treatments. 

Samsung: “Backup Memory”

The Backup Memory is a project created by Samsung last year to help people who suffer from Alzheimer disease. By launching a mobile application the brand encouraged the patients to be more independent and have an easier life with a memory stimulator. Thanks to it they could recognize their family and friends with different notifications.

The app was developped in Tunisia in collaboration with Tunisian Alzheimer Association to battle one of the more common diseases in the world. Watch the video and feel the magic of memories.

Samsung: Hearing Hands

Muharrem is a turkish boy with auditive problems that lives in Estambul and so he speaks in sign language. To make his life better, Samsung has created an emotive campaign to launch its new video call service, specially designed for deaf people.

Just a hidden camera and a little bit of wit were necessary to perform an incredible experience Muharrem will never forget. It was a current day on the boy's life when suddenly all the people he crossed by spoke to him in sign language. A simple,creative and effective action to promote a new service in a very different way.

General Electrics: Ideas are Scary

The new commercial from General Electrics is really stunning. Performed and starred by a strange but at the same time cute monster, GE shows us the power of ideas. 

Using the creature as a metaphor they explains us how can ideas turn from "scary or ugly" to something really beautiful that can make our world better. An emotional video that will make you think and believe in the strenght and power of your daily ideas.

Sky Broadband: Toy Story That Time Forgot

A year ago Sky Broadband surprised us using Toy Story characters in one of their commercials. So these days they've just launched another video called "Toy Story That Time Forgot" featured by Woody and Buzz Lightyear.

The ad shows us the known characters and some new ones called "Battlesaurs" that are trying to watch their show in a tablet when suddenly they can't continue dued to the bad broadband connection. What you will see is that they don't want to use conventional help and they try imaginative tricks to make the Wi-Fi come back. An hilarious spot that you will definitely love if you followed Toy Story saga.

Apple: Your Verse

Here is a new commercial of Apple performed by Robbin Williams voice in which he read his monologue from the "Dead Poets Society" film. 

The ad shows us some images that evoke the meaning of life in which Apple aims to demonstrate that their products are part of everyday's people by living extraordinary situations, intense moments that will be always in our mind thanks to the technology. A really inspiring video that will give you goosebumps.

Apple: Dreams

"With the power of iPhone 5s, you're more powerful than you think" this is the claim for the new Apple campaign where the brand aims to tell us that the iPhone is a main tool in our daily lives. 

The spot shows us some short vignettes in which different people from different countries and ages use the iPhone for daily things: students, singers, artists, mums and dads, doctors, pilots or even scientists. An emotional commercial performed by Jennifer O'Connor's When I Grow Up song, you'll love it!

Normal: Ear Tailor

Do you know that ear tailors now exist? Nikki Kaufman wanted to change the bad fit of current headphones so he has created Normal, the 3D printed headphones maker. So, to spread the concept, he has released this crazy but original spot for you.

The process of Normal is really simple: you use their app, take a photo, send it to them and finally you receive a personalized earphone that perfectly fits on you. The commercial basically explains that but what you don't expect is the way they do it. Don't miss it as you will get shocked.

Motorola: Digital Tattoo

If you are tired of unlocking your smartphone with old-fashioned codes or face recognition, Motorola brings you the most innovative way to solve this problem: the digital tattoo.

This digital tattoo will unlock your mobile phone instantly with a flexible "eSkin" electronics technology that has a durability of 5 days and also is waterproof. You can apply it in any part of your body and will cost about 9 dollars each pack of 10. Amazing, isn't it?

Apple: MacBook Air - Stickers

Stickers are the new characters of the latest spot of Apple and they've done it by a short video that only shows us the MacBook Air with different nice stickers that we all know: Home Simpson, Snow White, Hello Kitty or Mickey Mouse plus some glasses, cameras or hats.

An original idea performed by the music of Hudson Mohawke that aims to celebrate the many ways Apple fans love their MacBook Air under the claim "The notebook people love".

Samsung: The Match

Lionel Messi and Cristiano Ronaldo join an adventure to save the world in the new ad launched by Samsung to present the new Galaxy 11.

The football stars do their best to save the humanity from soccer-playing aliens in an incredible sci-fi video. But they play for more: to get the Galaxy 11 and prove that football is able to save the planet.

Samsung: #Underwater Selfie

The new of Samsung Switzerland is #Underwater Selfie, a guerrilla stunt that proves the water resistance of the Samsung Galaxy S5.

 The spot shows people chilling out along the Zurich Lake when suddenly a diver appears by their side and gives them the Galaxy S5 to attend a call. Then they jump into the ice-cold water in front of everybody and take a selfie underwater while some hidden cameras are filming the scene. A really viral video that stunts by its creativity.

Samsung: Wall Huggers

Here comes again the war between Samsung and Apple. With this new ad, Samsung wants to poke fun about the time battery of the Iphones with the tagline: "The next big thing is here".

Calling Iphone users "Wall Huggers", Samsung shows how these users need to sit near walls to charge their smartphone because its battery can't last for the whole day. Meanwhile users of the new Samsung’s Galaxy S5 can enjoy all day long thanks to its ultra power saving mode.