"With the power of iPhone 5s, you're more powerful than you think" this is the claim for the new Apple campaign where the brand aims to tell us that the iPhone is a main tool in our daily lives.
The spot shows us some short vignettes in which different people from different countries and ages use the iPhone for daily things: students, singers, artists, mums and dads, doctors, pilots or even scientists. An emotional commercial performed by Jennifer O'Connor's When I Grow Up song, you'll love it!
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