The aim is to demonstrate the truth that "travel makes you a more interesting person" so the brand challenges them to move away from the computer screen and "travel themselves interesting".
The video present us Esteban "The Horse Whisperer" who shows us some tricks and acrobatics performed by his amazing horse. But the fact is that now his current audience is more interested on what Pedro, another friend, is showing them: the latest photos from his trip to New York.
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