Or Yarok: Live Kill

There's no better thing that having a youtube influencer inside a campaign to share to the youngest generations a important mesagge that go through social channels in a short time creating a million users conversations.

This was the main goal of the brand Or Yarok in Israel with its campaign "Live Kill" where trying to concientize about the danger of using the mobile while driving, create a situational message with the colaboration of Ashley Wax, a famous vlogger in the country.

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Cadillac XT5: The Instagram Test Drive

If a brand wants to publish an Instagram campaign must recurre to all their creative resources to impact the mostly young audience of this social network.

That's why to promote its latest XT5 model and show it to all who would like to try it, Cadillac has made an Instagram Test Drive in Canada where they drive in the streets of Montreal with the directions that marked users on Instagram.

The Instagram Test Drive consisted of voting the photo published in the social network using 'Likes' simulating the navigation interface of the car. Achieving a massive growth of followers and reaching a different target.

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Tourism Australia: The Giga Pixel Selfie Campaign

There's no more representative trend of the Millennial and Generation Z generations than the Selfies. Capturing moments through pictures taken with the cell phone has become a habit in any place they visit.

That's why the Australian Tourism Office presents "The Giga Pixel Selfie Campaign" which consists of take a panoramic photo selfie locating in the most popular places of the country with high definition cameras connected to a point where the visitors can pose for get a GigaSelfie to be sent to their email, calling on young people to promote Australia as a tourist destination.

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