Hyundai presents us its latest model called Hyundai Sonata with a very special character, the "Exobaby". A little kid in an exoskeleton suit that has achieved more than 14 million views in a clever and funny commercial that explains the safety features of this new car.
"Exobaby" is a paralelism between the current consumers of Hyundai that thanks to the the technology of his exoskeleton suit he can practically do everything he wants in his normal life. The message of Hyundai is very clear: offering safety and welfare of families.
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