"Keep Our Beaches Clean" was the summer campaign that Tunisie Telecom launched from June to September, whose main goal is to encourage citizens to protect and conserve the coasts and beaches of the country. So, to achieve that the telecom company decided to give something that sunbathers like to use when they are at the beach with their friends or family.
And what is that? Free Wi-Fi. By cleaning the beach and picking up the trash into the brand specific bins, Tunisie Telecom rewarded the swimmers and sunbathers with free Wi-Fi all day long. The success was assured and lots of people enjoyed from this creative proposal. With this eco-friendly campaign, the company wants to be part of Tunisians life and create a better world for income generations.
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