Alzheimer’s Research U.K: “The Day Shazam Forgot”

Memory loss is one of the most common symptoms of Alzheimer's that attacks as more than 40,000 under 65 that live with dementia in the United States.

To transmit this message to young people, the association Alzheimer's Research U.K joined forces with the Shazam music recognition app through making it suddenly begin to forget song titles to highlight the little known fact about this disease.

In only a couple of hours they managed to reach 2,018,206 users of this app calling to go to the page of donations of the association.

DOVE: "LOVE YOUR CURLS"

Dove's ads and the concept "Real Beauty" to empower women's confidence in a world full of stereotypes are a guarantee of effective messages.

Based on the fact that only 4 of every 10 girls with curls believes that their hair is pretty, their most recent campaign "Love Your Curls" shows how to change the perspective of six little protagonists who see their curly hair as a defect.

NESCAFÉ: MatchCafe

The first dates are never easy and Nescafé knows, that is why together with the agency La Despensa and taking advantage of the proximity with the 14 of February presented MatchCafé.

The search for a partner through online dating is becoming increasingly common and 1 in 3 people consider staying for coffee is the ideal form of first contact formed the insight for this campaign.

Designed for users of the Tinder app, it mixes the online and offline worlds by enabling a space in the city of Madrid where users could stay with their Tinder match and enjoy Nescafé.

The action was also deployed via the web where fans of the brand could make the reservation through the site specially designed for this campaign.

Spotify: Playlists

Accompanied by a remarkable graphical campaign, Spotify gives a spin on its users and makes them protagonists of the message by the strangest names with which they have created playlist within the platform.

Making use of the good sense of humor this campaign is rapidly becoming social in addition to having the collaboration of DNCE, Alessia Carra and D.R.A.M. Which appear in one of the three shorts developed by the platform.

Mini Cooper: Nanas MINI

The luxury car brand Mini Cooper launches this campaign with the goal of making life easier for the parents of those little ones who need to sleep.

This through an app where they will be able to choose the nana with the sound of the motor that they like, affirming that the sound that its motors produces is ideal to induce the dream of the babies.

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