BACARDI: Break Free

The summer has arrived and Bacardi is in tune with its new campaign addressed to all those young people who want to be free.

Set in a Caribbean city and with a sticky rhythm and collaboration of DJs Major Lazer, the brand sends a message to break the routine and achieves an excellent execution by using "Boomerang" an Instagram tool to make video loops.

Coca Cola: Festival Bottle

It is already common, the most important brands like Coca-Cola are jumping into the world of music to get closer to the youngest.

That's why Coca Cola arrived in Romania, transforming the label of its bottles into bracelets that would give access to the most popular music festivals such as the Unilold Festival of Transylvania, recently named Best European Festival.

The 'Festival Bottle' managed to increase sales of the drink and place the bracelets as a fashionable item among this audience.

Alzheimer’s Research U.K: “The Day Shazam Forgot”

Memory loss is one of the most common symptoms of Alzheimer's that attacks as more than 40,000 under 65 that live with dementia in the United States.

To transmit this message to young people, the association Alzheimer's Research U.K joined forces with the Shazam music recognition app through making it suddenly begin to forget song titles to highlight the little known fact about this disease.

In only a couple of hours they managed to reach 2,018,206 users of this app calling to go to the page of donations of the association.

DOVE: "LOVE YOUR CURLS"

Dove's ads and the concept "Real Beauty" to empower women's confidence in a world full of stereotypes are a guarantee of effective messages.

Based on the fact that only 4 of every 10 girls with curls believes that their hair is pretty, their most recent campaign "Love Your Curls" shows how to change the perspective of six little protagonists who see their curly hair as a defect.

NESCAFÉ: MatchCafe

The first dates are never easy and Nescafé knows, that is why together with the agency La Despensa and taking advantage of the proximity with the 14 of February presented MatchCafé.

The search for a partner through online dating is becoming increasingly common and 1 in 3 people consider staying for coffee is the ideal form of first contact formed the insight for this campaign.

Designed for users of the Tinder app, it mixes the online and offline worlds by enabling a space in the city of Madrid where users could stay with their Tinder match and enjoy Nescafé.

The action was also deployed via the web where fans of the brand could make the reservation through the site specially designed for this campaign.