The search for a partner through online dating is becoming increasingly common and 1 in 3 people consider staying for coffee is the ideal form of first contact formed the insight for this campaign.
Designed for users of the Tinder app, it mixes the online and offline worlds by enabling a space in the city of Madrid where users could stay with their Tinder match and enjoy Nescafé.
The action was also deployed via the web where fans of the brand could make the reservation through the site specially designed for this campaign.
