With the aim of capturing a young audience to position the brand and achieve maximum traffic coverage, Fotocasa's new campaign has as its main protagonist the photographs demonstrating the importance they have when searching for housing or putting it up for sale or rent.
An adwords campaign included in a 360º strategy, a structural segmentation of Province / city / neighborhood / street and the personalization of the messages to each type of user achieved a level of coverage and maximum presence and converted to the mobile application in leader in downloads.
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