For brands with a high level of engagement by previous generations along years as Moet & Chandon the importance of renewing their communication and bring its message to a younger audience has become the priority of its diffusion.
That's why as part of an integrated marketing strategy presents his campaign "Success is a Matter of Style" where the main objective was to refresh the brand and direct it toward a new target, the Millennials, making the brand relevant to them. Online and Offline actions became the brand in a social conversation between this generation.
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