Sojasun: La Prueba

Finding a weakness and turn it into a strength is important part of a strategy to make a brand experience memorable. To preserve the message on the consumer's top of mind and turning it into a great memory, brands used to look for an adverse situation for the target audience to demostrate them that the product or service improves that situation notably.

Sojasun, a brand specialized in vegetal food with soy, adopted this strategy in its campaign called "La Prueba", doing a peculiar experiment with its target audience who is difficult to reach when it comes to this kind of food, transforming their bad experience into a positive one and showing them that there are many ways to eat vegetals in an appealing way.

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Magnum: Lovely Pepa Magnum Moments

The "egobloggers" or "Fashion Bloggers" are a guarantee of influence among its large communities of followers, mostly a young audience that is aware of what they wear or promoted to take it as a reference in their next purchase decision.

Such is the case of "Lovely Pepa", a spanish influencer who participated with Nestle Magnum  as brand ambassador. This time with Magnum Moments mix its well-known taste for fashion and style to make the product an object of desire.

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BETC: Like My Adiction

The youngest generations spend their time posting on social Networks moments of their lifes. That's why BETC, a French Marketing agency, to communicate their message and reach young audiences in a viral way, introduced Like my addiction focusing on the content and habits that users who use Instagram. With this campaign, they achieved  to reach nearly 50,000 users, in two months.

At first glance, the profile of Louise Delage is very normal, in fact, the rest of this generation like it. Louise shares on Instagram photos on restaurants, parties and beaches. But if we look in detail at each of these images an alcoholic beverage appears reflecting the problem that the agency wants to communicate and demonstrates how difficult it is to realize about this kind of real problems.

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Snickers: “Hungerithm”

Social media channels have become the best tool for young people to express their emotion of anger about things which happen in real life. It is so common to read their angry messages within these social networks making all kind of comments about something they do not like and promoting the "word of mouth" on the effectiveness of the brand or product.

Snickers took this advantage of this habit and within its campaign "is not you when you're hungry" develops "Hungerithm" encouraging this audience to express their anger, measuring this feeling via online with the objective to decrease de cost of the product in base on the level of anger.ç

The results of this Branded Content were really good because the brands got to rise the number of followers, connecting with them through Social Media Networks.

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