Taking advantage of a viral trend of social networks adapting the message of the brand to the dynamics of this trend to reach a young audience that is responsible for socializing this content was the objective of the latest Dove ad as part of the campaign "Real Beuty" a campaign that promotes the real beauty of women.
Dove presented his own Mannequin Challenge, a worldwide challenge. In the video we see a serie of women around the mannequins in a store with the message that mannequins should look more like real women.
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